[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/truthgroup.com.au\/2026\/10\/03\/what-does-days-on-market-really-tell-sydney-property-buyers\/#BlogPosting","mainEntityOfPage":"https:\/\/truthgroup.com.au\/2026\/10\/03\/what-does-days-on-market-really-tell-sydney-property-buyers\/","headline":"What Does Days on Market Really Tell Sydney Property Buyers?","name":"What Does Days on Market Really Tell Sydney Property Buyers?","description":"What Does Days on Market Really Tell Sydney Property Buyers? Watch this video on YouTube. If you are buying property in Sydney, you have probably come across the term Days on Market (DOM) while researching listings. A property that has been advertised for 10 days can feel very different from one that has been sitting \u2026 Read: What Does Days on Market Really Tell Sydney Property Buyers?<\/a>","datePublished":"2026-10-03","dateModified":"2026-10-03","author":{"@type":"Person","@id":"https:\/\/truthgroup.com.au\/author\/nicholasparpistruthpropertycomau\/#Person","name":"Nicholas Parpis","url":"https:\/\/truthgroup.com.au\/author\/nicholasparpistruthpropertycomau\/","identifier":216551164,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f6058d552df68dbaf53120d13f9e89fc9834e3e1ba22039065b40df84bd9df29?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f6058d552df68dbaf53120d13f9e89fc9834e3e1ba22039065b40df84bd9df29?s=96&d=identicon&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Truth Group Pty Ltd","logo":{"@type":"ImageObject","@id":"https:\/\/truthgroup.com.au\/wp-content\/uploads\/2026\/02\/TRUTH-GROUP-2.png","url":"https:\/\/truthgroup.com.au\/wp-content\/uploads\/2026\/02\/TRUTH-GROUP-2.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/i0.wp.com\/i.ytimg.com\/vi\/TZ4kd2gAd6E\/0.jpg?resize=640%2C340&ssl=1","url":"https:\/\/i0.wp.com\/i.ytimg.com\/vi\/TZ4kd2gAd6E\/0.jpg?resize=640%2C340&ssl=1","height":"340","width":"640"},"url":"https:\/\/truthgroup.com.au\/2026\/10\/03\/what-does-days-on-market-really-tell-sydney-property-buyers\/","video":{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=TZ4kd2gAd6E#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=TZ4kd2gAd6E","name":"What Does Days on Market Really Tell Sydney Property Buyers?","description":"Days on Market (DOM) can tell you a lot about how buyers have responded to a Sydney property - but it does NOT tell you what the property is worth.\n\nA property listed for 10 days, 60 days or 90+ days can tell a very different story.\n\nBut before making an offer, Sydney property buyers need to look beyond the number.\n\nIn this video, we explain what Days on Market really means, why a property may remain unsold, and how buyers can use DOM as part of a broader property research and negotiation strategy.\n\nWhat you'll learn:\n\n\u2022 What Days on Market actually measures\n\u2022 Why a property may remain unsold for months\n\u2022 Why high DOM doesn't automatically mean a property is overpriced\n\u2022 Why low DOM doesn't automatically mean a property is good value\n\u2022 How comparable sales can help establish market value\n\u2022 Why price history matters\n\u2022 How property condition, location and strata can affect buyer demand\n\u2022 Why vendor circumstances can influence negotiations\n\u2022 How Sydney buyers can use DOM when negotiating\n\nThe key question for buyers\n\nDon't simply ask:\n\nHow many days has this property been on the market?\n\nAsk:\n\nWhy hasn't it sold, and what does the evidence tell us about its market value?\n\nDays on Market is a clue not a valuation tool.\n\nIf you're buying property in Sydney, proper research should include comparable sales, property inspections, contract and strata due diligence, location analysis and a clear negotiation strategy.\n\nTruth Property - Sydney Buyers Agent\n\nHelping Sydney property buyers with property search, due diligence and negotiation.\n\nBuy Smarter. Negotiate Better.\n\n#sydneyproperty #SydneyPropertyBuyers #buyersagentsydney #SydneyBuyersAgent #propertybuying #daysonmarket #sydneyrealestate #propertynegotiation #propertyduediligence #australianproperty","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/TZ4kd2gAd6E\/default.jpg","https:\/\/i.ytimg.com\/vi\/TZ4kd2gAd6E\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/TZ4kd2gAd6E\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/TZ4kd2gAd6E\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/TZ4kd2gAd6E\/maxresdefault.jpg","https:\/\/i.ytimg.com\/vi\/TZ4kd2gAd6E\/qhddefault.jpg"],"uploadDate":"2026-10-03T02:29:06+00:00","duration":"PT5M26S","embedUrl":"https:\/\/www.youtube.com\/embed\/TZ4kd2gAd6E","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCl_CSrwS5ltS8cuq5VYEvxg#Organization","url":"https:\/\/www.youtube.com\/channel\/UCl_CSrwS5ltS8cuq5VYEvxg","name":"Truth Group Pty Ltd","description":"Truth Group is a Sydney Buyers Agent helping home buyers, first home buyers and property investors make smarter property decisions.\n\nI\u2019m Niko, a licensed Buyers Agent based in Sydney, helping clients find the right property, assess value, negotiate confidently and make informed purchasing decisions.\n\nOn this channel you\u2019ll discover:\n\n\ud83c\udfe1 Sydney Buyers Agent Advice\n\u2022 What properties are really worth\n\u2022 Sydney suburb comparisons\n\u2022 Property market insights\n\u2022 Auction and negotiation strategies\n\u2022 First home buyer tips\n\u2022 Property buying mistakes to avoid\n\u2022 How to research and assess properties\n\u2022 Off-market and pre-market property opportunities\n\nWe help clients with:\n\u2705 Established homes\n\u2705 House & land packages\n\u2705 Investment properties\n\u2705 Property negotiations\n\u2705 Auction bidding\n\u2705 Property searches and due diligence\n\nServing Sydney and surrounding areas.\n\n\ud83d\udccd Hoxton Park, Sydney\n\ud83c\udf10 truthgroup.com.au\n\nSubscribe for weekly Sydney property insights, buyer strategies, suburb guides and practical guides.\n\n","logo":{"url":"https:\/\/yt3.ggpht.com\/QQYiqUkoCfbtln90KRC7py6G1TeANZ2_D2F62ktiQ6AvbA2wDKGEeeZM5LTIxWaarevo0Gzw2WY=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=TZ4kd2gAd6E#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=TZ4kd2gAd6E#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=TZ4kd2gAd6E&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}},"about":["Latest Post"],"wordCount":1628,"articleBody":"What Does Days on Market Really Tell Sydney Property Buyers? Watch this video on YouTube.If you are buying property in Sydney, you have probably come across the term Days on Market (DOM) while researching listings.A property that has been advertised for 10 days can feel very different from one that has been sitting on the market for 90 days.But does a high number of days on market automatically mean the property is overpriced?Not necessarily.Days on Market is a useful market signal, but it should never be used on its own to decide whether a Sydney property is worth buying.Understanding what DOM actually tells you – and what it does not – can help you identify potential negotiation opportunities while avoiding assumptions that could cost you money.What Are Days on Market?Days on Market refers to the amount of time a property has been actively advertised for sale before being sold or taken off the market.For example:A property listed on Monday and sold within two weeks may have a relatively low DOM.A property advertised for several months may have a significantly higher DOM.A property that has been withdrawn and later relisted may appear to have a shorter current marketing period, depending on how the data is recorded.The important point is that DOM measures marketing time not necessarily property quality.A property can have a high DOM for many different reasons.Does a High Days on Market Mean the Property Is Overpriced?It can, but it is not proof.A property may remain on the market because the asking price is above what buyers are currently prepared to pay.However, there can be many other explanations.For example:1. The Vendor Started Too HighOne of the most common reasons a property remains unsold is an unrealistic initial price expectation.The agent may have initially marketed the property at a price that attracted plenty of enquiry but very few serious buyers.After several weeks, the vendor may become more flexible.This can create an opportunity for a buyer who understands the property’s actual market value.2. The Property Has a Smaller Buyer PoolNot every property appeals to the same number of buyers.A three-bedroom family home with good parking and outdoor space may attract a much broader audience than a property with an unusual layout or limited parking.A property can therefore have a longer DOM without necessarily being poor value.3. The Property Has an Issue Buyers Don’t LikeSometimes the market is telling you something.Potential concerns could include:Poor natural lightBusy road exposureDifficult floor planLack of parkingHigh strata leviesSignificant upcoming strata worksPoor building presentationLimited storageNoiseLocation-specific issuesRenovation requirementsA property with a long DOM deserves investigation – not an automatic rejection.4. The Vendor May Not Be in a HurrySome vendors are prepared to wait for their preferred price.In this situation, a property could remain available for an extended period even though the asking price is not dramatically out of line with comparable properties.This is why understanding the vendor’s circumstances can be just as important as looking at the number of days on market.Low Days on Market Doesn’t Always Mean Good ValueThis is equally important.A property selling quickly does not automatically mean it was a bargain.It could simply mean:The property was priced aggressively.Buyer demand was strong.The property was marketed effectively.Multiple buyers were competing.The vendor accepted an offer quickly.The property was particularly desirable.A fast sale tells you there was strong buyer activity.It does not tell you whether the buyer paid below, around or above fair market value.How Sydney Buyers Should Use Days on MarketThink of DOM as a starting point for investigation, rather than a valuation tool.For example:“This property has been listed for 72 days. Why?”That is a much better question than:“It’s been listed for 72 days, so it must be overpriced.”You then need to investigate the reasons behind the number.Look at Comparable SalesRecent comparable sales are usually far more useful for assessing value than the advertised price.Compare properties with similar:LocationProperty typeLand sizeBuilding sizeBedroomsBathroomsParkingConditionAgeFeaturesThe goal is to establish what comparable properties have actually sold for.Look at the Price HistoryA property’s price history can reveal important information.For example, a property might have:Initial asking price: $1.25 millionAfter 30 days: Price guide reducedAfter 60 days: Further price adjustmentCurrent guide: $1.10 millionThat tells you considerably more than simply knowing the property has been advertised for 60 days.It may indicate that the vendor’s original expectations were too high and that the market has not responded at the earlier price.Watch for RelistingSydney buyers should also be careful when interpreting DOM data after a property has been withdrawn and relisted.A property that appears to have been “newly listed” may have actually been marketed previously.This is one reason it can be useful to look beyond the current listing and investigate the property’s recent sales and marketing history.Days on Market Can Create Negotiating OpportunitiesA property that has been sitting on the market for an extended period may provide a different negotiating environment from a property that has just launched.But don’t assume the vendor will automatically accept a low offer.The vendor may have:Already rejected other offersA minimum acceptable priceSignificant equityNo urgency to sellAnother property purchasedA specific settlement requirementThe key is understanding why the property hasn’t sold.If the property is genuinely worth $1.1 million based on comparable sales and the vendor is asking $1.2 million, the DOM may become useful leverage.But if comparable properties are selling around $1.2 million, simply pointing to a high DOM does not make a $1.05 million offer realistic.DOM Can Mean Different Things in Different Sydney MarketsSydney is not one single property market.Buyer behaviour can vary considerably between suburbs, property types and price brackets.For example, the typical marketing period for:An apartmentA freestanding houseA townhouseA prestige propertyA development-site propertymay be very different.Even within the same suburb, the buyer pool for a $700,000 apartment can be completely different from the buyer pool for a $2 million house.That means DOM should ideally be assessed against relevant local and property-type benchmarks.What Should Buyers Look At Alongside Days on Market?When assessing a property, consider DOM together with:1. Recent Comparable SalesWhat have similar properties actually sold for?2. Price ChangesHas the asking price changed since the property was first advertised?3. Buyer CompetitionAre there multiple interested buyers or offers?4. Property ConditionDoes the property require immediate repairs or renovation?5. LocationAre there factors affecting demand, such as traffic, noise or surrounding development?6. Strata InformationFor apartments and townhouses, examine levies, financial records, building defects and planned capital works.7. Vendor MotivationDoes the vendor need to sell, or are they comfortable waiting?8. Market ConditionsIs the broader market experiencing increasing, stable or declining buyer demand?No single metric provides the complete picture.A Long DOM Isn’t Necessarily a Bad ThingFor buyers, one of the biggest mistakes is assuming:“Nobody has bought it, so something must be wrong with it.”Sometimes the opposite can be true.A property may have been overlooked because of:Poor photographyWeak marketingAn unrealistic initial priceAn unusual presentationLimited buyer demand for a particular layoutA vendor who started with unrealistic expectationsA property that other buyers have overlooked may sometimes become an opportunity – provided the underlying property and price stack up.A Short DOM Isn’t Necessarily a Reason to PanicThe opposite mistake is allowing urgency to take over.If a property has only been on the market for three days and the agent says there is enormous buyer interest, that does not necessarily mean you should immediately increase your offer.You still need to establish:What is the property actually worth?Competition can create emotional pressure, particularly when buyers believe they may miss out.A disciplined buyer should understand their value range before making an offer.The Bigger Picture: DOM Is a Clue, Not a VerdictDays on Market can help answer an important question:“How has the market responded to this property at its current price and presentation?”But it cannot answer:“What is this property worth?”That requires a broader assessment.For Sydney property buyers, the most useful approach is to combine DOM with comparable sales, property condition, location, price history, market conditions and the vendor’s circumstances.The Bottom LineDays on Market is a useful piece of information – but it is only one piece of the puzzle.A high DOM can indicate an opportunity, but it can also indicate an underlying problem.A low DOM can indicate strong demand, but it does not automatically mean the property is good value.The important question isn’t:How many days has this property been on the market?It is:Why has it been on the market for that long, and what does the evidence tell us about its true market value?That is where proper property research and due diligence become important.Buying Property in Sydney?At Truth Property, we help Sydney buyers research properties, assess comparable sales, conduct due diligence and negotiate with selling agents.Our approach is focused on helping buyers make informed purchasing decisions rather than simply finding a property and encouraging them to buy it.Buy Smarter. Negotiate Better.If you’re considering buying a property in Sydney and want professional assistance with the search, due diligence and negotiation process, you can learn more about our buyers-agent services through Truth Property."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2026","item":"https:\/\/truthgroup.com.au\/2026\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"10","item":"https:\/\/truthgroup.com.au\/2026\/\/10\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"03","item":"https:\/\/truthgroup.com.au\/2026\/\/10\/\/03\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"What Does Days on Market Really Tell Sydney Property Buyers?","item":"https:\/\/truthgroup.com.au\/2026\/10\/03\/what-does-days-on-market-really-tell-sydney-property-buyers\/#breadcrumbitem"}]}]